Your first month of ads. The Facebook and Instagram ads ran from 22 to 28 October and are paused while you're away. September had no ads, so most numbers below are a starting line rather than a comparison.
Your quote requests
1 to 31 October 2026
Quote requests
Real people, duplicates and junk removedSep
0
Oct
31
| From ad to enquiry, 22 to 28 October | People |
|---|---|
| Saw your ads | 6,880 |
| Clicked through | 188 |
| Landed on your Resin Stone page | 165 |
| Sent a quote request | 29 |
- 31 quote requests in October: 29 from the ads and 2 through the website before the ads went on (7 and 19 October).
- Several came from further out, like Mandurah, Baldivis and Rockingham. You quote those, so the ad area stays as it is.
Where every enquiry is up to
| Where your enquiries are now (leads board, 1 November) | Enquiries |
|---|---|
| Quote sent | 7 |
| Still to quote | 2 |
| Called, no answer yet | 14 |
| Not called yet | 7 |
| Not going ahead | 1 |
| Won | 0 |
- 7 quotes are out, worth $100,844 between them.
- 21 people are still waiting on a call back or a quote. The faster they hear from you, the more of them turn into jobs, so these are worth a call when you're home.
Meta Ads (Facebook and Instagram)
Leads campaign, 22 to 28 October 2026, $20 a day
Spend$136.83
First month, no comparison yet
Enquiries29
First month, no comparison yet
Cost per enquiry$4.72
First month, no comparison yet
Landing page views165
First month, no comparison yet
- 29 enquiries from $136.83 in 7 days, $4.72 each.
- The first two days were the strongest: 19 enquiries for $56.55, under $3 each.
- Your Driveway video did most of the work, with 19 of the 29. Your Pool video brought in 7, and 3 came in without an ad name attached.
Your videos
How many people saw each video, stopped scrolling, and kept watching
Driveway Process Reel
Old pavers to finished resin, with the real job sound
Shown in the feed5,406
Stopped scrolling2,104 39%
Kept watching808 38% of those
19Enquiries
$5.42Per enquiry
$102.92Spend
First month, no comparison yet.
Content noteAlmost 4 in every 10 people stopped scrolling for it, which is very strong. Showing a real job going from old to finished is what makes people stop and ask for a quote.
Pool Process Reel
Pool surround, start to finish
Shown in the feed1,474
Stopped scrolling606 41%
Kept watching258 43% of those
7Enquiries
$4.84Per enquiry
$33.91Spend
First month, no comparison yet.
Content noteYour best video for stopping the scroll, at 41 in every 100 people, and the cheapest per enquiry. Meta gave it less budget, so it's worth more footage like this.
Google search (SEO)
Where you show up when people in Perth search, without ads
Clicks from Google20
▲ 300% Sep: 5
Times shown in Google110
▲ 1000% Sep: 10
Visits from Google search23
▲ 475% Sep: 4
- September only covered the site's first 12 days, so October is the first full month.
- Most of the clicks came from people searching your business name, "xotic concrete solutions".
- Your service searches aren't showing yet. The site is six weeks old, and Google usually takes a few months to start placing new pages for searches like these.
| Search term | Searches / month | Google's average position | Change |
|---|---|---|---|
| concrete grinding perth | 250 | Not showing yet | – |
| concrete resurfacing perth | 150 | Not showing yet | – |
| polished concrete flooring perth | 150 | Not showing yet | – |
| garage floor coatings perth | 150 | Not showing yet | – |
| epoxy floor coating perth | 100 | Not showing yet | – |
| alfresco flooring perth | 60 | Not showing yet | – |
What's next in November
- 01Ads back on when you're homeSame $20 a day, same two videos, as soon as you're back and ready to take calls.
- 02Call back every enquiry21 people are still waiting. A quick call back is what turns a quote request into a job.
- 03Google Business ProfileUpdating your services, hours and photos on your Google listing so it matches the website.
Facebook and Instagram
Your own pages, separate from the ads